TÀI LIỆU THƯ VIỆN SỐ

Factors affecting tourist destination choice: A survey of international travelers to Hanoi, Vietnam

Factors affecting tourist destination choice: A survey of international travelers to Hanoi, Vietnam. This paper carried
out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our findings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.

Từ khóa: Factors affecting, Tourist destination choice, A survey of international, Travelers to Hanoi, Travelers to Hanoi Vietnam